OPT Sydney – Media Planet

Why Choose Sydney’s Overseas Passenger Terminal (OPT) for Your Next Advertising Campaign?

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PASSENGERS

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CRUISE SHIPS

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OVERSEAS VISITORS

Nestled between the iconic Sydney Opera House and the Sydney Harbour Bridge, the Overseas Passenger Terminal is one of the busiest terminals in the world. Millions of eager visitors stop to engage with and explore these renowned areas making it the perfect spot for print media advertising. Create lasting impressions on the audience as they embark on unforgettable adventures!

Over 1.2 million passenger movements are expected between September 2024 and August 2025 alone offering an unmatched opportunity.Don’t just advertise—part the seas and stand out from the competition in this stunning setting.

Don’t let this opportunity drift away—anchor your brand at OPT!

The Dawn of a New Era: Bright Horizon for Advertisers

As the sun rises on a new chapter for the Australian cruise industry, we’re witnessing a remarkable resurgence. In 2023, Australia sailed to the top as the No.1 cruising nation per capita, basking in the glow of record-breaking economic contributions from cruise tourism. This surge in popularity isn’t just transforming travel—it’s inviting a vibrant mix of passengers, creating a golden opportunity for advertisers to connect with a diverse audience of eager explorers. Seize this moment to illuminate your brand on the horizon!

Get ready for an exhilarating wave of excitement as we welcome a bustling season at the Overseas Passenger Terminal:

203 cruise ships are set to dock at the Overseas Passenger Terminal between September 2024 and August 2025!
In 2023, over 217,000 overseas visitors cruised into the region, marking a vibrant return to pre-pandemic levels and significantly expanding your audience reach.

Advertise at the Gateway to Australia’s Cruise Market!

Position your brand at the crossroads where millions of travellers from around the globe pass through: Sydney’s Overseas Passenger Terminal. Australia’s top cruise port is your chance to reach an international audience eager for adventure.

Whether you’re showcasing travel essentials for wanderlust-filled explorers, lifestyle products that enhance their journeys, or exclusive consumer goods that they can take home as memories and gifts, OPT Sydney offers unbeatable visibility. Don’t miss the boat—make your mark today!

We at Media Planet offer you the exclusive opportunity to position your brand at OPT Sydney, delivering unmatched visibility and impact. We’re just that good.

Ready to Make Waves?!

Affluent Audiences Ready to Spend: An Advertiser’s Ideal Demographic

In 2023, the average Australian cruise passenger was 48—down from 52 in 2019—indicating that cruising is capturing the attention of a younger, dynamic crowd. As more Australians embrace the allure of the open seas, the Overseas Passenger Terminal stands as a vibrant hub for affluent travellers eager for new adventures. This is your chance to position your products where curious minds converge—offering a unique platform to engage an audience that’s ready to explore, experience, and invest. Don’t miss the opportunity to captivate those seeking unforgettable moments and lasting memories!

Need Any More Convincing?

With an ever-expanding supply of cruise ships and a wealth of luxurious cabins and suites, the Overseas Passenger Terminal is your gateway to engaging a captivated audience like never before. Whether you’re looking to promote travel-related services or consumer products, OPT Sydney is a prime location for print media advertising. Let us navigate every aspect of your campaign, so you can focus on charting your next big opportunity.

Set Sail for Advertising Success